Lenovo Vibe | Digital Content

•

Lenovo Vibe | 'The Stand Off' | Digital Content

THE CHALLENGE | THE SOLUTION

Create a disruptive film to engage with the 20 - 30 Male demographic, in a fun and creative manner, to showcase key features of the new Lenovo Vibe mobile phone.

The team at OgilveOne created a storyboard based on the Sergio Leono Spaghetti style Western films, however with Arab 'Hipster' characters, and with phones instead of pistols. Both characters acted out a draw in the desert, the character with the 'Lenovo Vibe' winning shoot-out.

The film was used as a disruptive ad on youtube and on other social media channels, as well as being used in retail.

Lenovo Vibe | 'The Stand Off | 8sec distruptive film

Lenovo Vibe | 'The Stand Off' | Full Film

Lenovo Vibe | 'The Stand Off' | Storyboard

Stills | Behind the Scenes

Created: June 2015
Director: Pabz Alexander
Agency: OgilvieOne Middle East
DOP: Ryan Kearns
Media Assistantt: Caitlin Szanto
Producer: Michael Ahmadzadeh
Art Director:: Anas AlHakim (OgilvyOne Dubai)
Executive Creative Director: Will Rust (OgilvyOne Dubai)
Executive Producer: Alex Robertson (OgilvyOne Dubai)
Actor 1: Scorben Alhaf
Actor 2: Daniel Lee
Kit: RED EPIC with Samyang Lens Kit
Music Credit: 'Filipe Adorno Vasso'